A results-oriented leader in a career that spans more than 25 years, Michele Egan has raised millions of dollars for national nonprofits and leading cultural attractions. She is a strategic thinker focused on innovation and collaboration and has held various marketing, membership, and resource development roles with agencies, corporations, and nonprofit organizations.
Michele began her career promoting food and music festivals throughout North America for Ringling Bros. and Barnum & Bailey Circus. In the years since, she has worked with companies in commercial real estate, database publishing, direct marketing, wine wholesale, and home accessories and design industries. She has led business development and sales, planned large-scale consumer events, and inspired strategic direction for several business-to-business (B2B) and direct-to-consumer (DTC) brands.
As a development executive for nonprofit organizations, including the National Office of the Arthritis Foundation, Georgia Aquarium, Woodruff Arts Center, and Zoo Atlanta, Michele has been honored to lead diverse fundraising teams and innovative revenue-generating initiatives. She developed strategic relationships and managed brand partnerships with Accenture, Aleve, Ford Motor Company, Northern Trust, Publix, Turner Broadcasting, and many others. She builds high-value donor relationships and brings a data-driven marketing focus to donor cultivation, stewardship, and audience development.
Michele joined For Momentum in 2008 and most recently served as Vice President, where she helped clients with various aspects of social impact partnership, cause marketing, and resource development strategies. Michele created effective employee engagement programs and workplace giving plans that are both inspirational and realistic. Past consumer brands, associations, and nonprofits that have benefitted from Michele’s expertise and fundraising counsel include the American Red Cross, Big Brothers Big Sisters of America, CARE, Cox Enterprises, Habitat for Humanity International, Humane Society of the US, Josh Cellars, and Shriners Children’s, among hundreds of others.
Since 2016, Michele has been an active member of the Corporate Volunteer Council of Atlanta, supporting member companies with their ability to deliver results through commitment to civic engagement. She spent six years on the CVC Board of Directors, most recently as Board Member at Large, contributing to the Governance and Program committees. She is also a frequent speaker and facilitator at leading industry convenings such as Engage for Good,
B: Civic, and Peer to Peer Professional Fundraising Forum.